HÅLL SVERIGE RENT - Brand Track
I was privileged to create the Sonic Brand Track for the Keep Sweden Tidy Foundation, a non-profit organisation established in 1983, in collaboration with First Lady Agency.
Through a series of workshops, in-depth discussions, and iterative feedback sessions, we defined the musical direction around key values: warmth, community, collaboration, and progress. As the producer and creative lead, I guided the tonal and artistic vision, working closely with musician Joel Blanco Berg to bring the concept to life.
The track was designed to feel organic and acoustic. To achieve this, we intentionally employed accessible instruments such as piano, guitar, and whistling, complemented by unique recording techniques. By leveraging mobile phone microphones and a Zoom H6 recorder for much of the process, we captured a raw, authentic, and collective atmosphere. The final track was designed to adapt seamlessly across multiple platforms, including television, social media, informational videos, and web campaigns. Below are examples of its implementation.
