HÅLL SVERIGE RENT - Brand Track
I had the privileged to create the brand track for Håll Sverige Rent ( Keep Sweden Tidy Foundation ) a non-profit organisation established in 1983.
Through a series of workshops, in-depth discussions, and iterative feedback sessions, we defined the musical direction around key values: warmth, community, collaboration, and progress. As the producer and creative lead, I guided the tonal and artistic vision, working closely with musician Joel Blanco Berg to bring the concept to life.
The track was designed to feel organic and human, using familiar instruments like piano, guitar and whistling alongside raw, intimate recording techniques. By intentionally embracing simple tools and natural performances, we captured an authentic and collective atmosphere that mirrors the foundation’s grassroots character. The final track was designed to adapt seamlessly across multiple platforms, including television, social media, informational videos, and web campaigns.
Different versions of the brand track
